Not every Texas town is flying the rainbow flag this June. 

A quiet rebellion is taking shape across Texas as communities increasingly reject Pride Month proclamations in favor of family-centered values. 

Mayor Andrew Greenberg of Fate, Texas, a town located east of Dallas, signed a proclamation earlier this month that affirmed various biblical truths as the shared values of many residents of Fate. Among his many statements, Greenberg cited the institution of marriage and a stable home life as an important force for good in the community: 

“WHEREAS, the City of Fate recognizes that strong marriages, stable homes, and engaged parents contribute to safer neighborhoods, educational success, economic stability, and the overall well-being of the community.”

Within the proclamation, Greenberg defined the nuclear family as one man and one woman, naming it the “fundamental building block of a healthy and flourishing society.” The proclamation unsurprisingly sparked controversy, with critics stating that it was “hateful” and “an embarrassment to our town”.

The tradition of Pride Month, celebrated annually in June, began in 1999 and was instituted by President Bill Clinton. More than 20 years later, Pride events range from “family-friendly” celebrations in the community to corporate activism in your inbox. Target, which was heavily criticized for selling binders to children as a part of a past Pride collection, rolled back recent years’ Pride celebrations in response to consumer boycotts by vocal mothers who executed a massive financial hit to Target’s earnings. This year, fear of a Target-style boycott didn’t stop popular meal-kit delivery service, HelloFresh, which went so far as to feature a sexual joke about their customers who were “prepping” their rectum for Pride Month. 

Today, the decades-old tradition of June’s Pride festivities is being questioned and rejected by bold voices that are tired of being bombarded by every town and corporation with values antithetical to their worldview. Fate’s proclamation and the actions of Mayor Greenberg reflect that emboldened spirit among men and women who’ve been told for decades to grin and bear it through the month of June. Fate joined states like Indiana and Tennessee, which have designated June as Nuclear Family Month. Other states like Utah and Arkansas have opted to name June as Fidelity Month, sharing a combined message of fidelity to the family, country, and faith. Similarly, Alabama named June 2026 as “Strong Families Month” as a nod to “the importance of encouraging strong families and supporting values that help children and communities thrive.”

For too long, many Americans have been told that affirming biological reality and biblical truth belongs only within the walls of a church or the privacy of the home. Yet the same voices advancing that argument have had no hesitation in promoting their own ideological views through public institutions, taxpayer-funded programs, and government property.

Across Texas and the nation, citizens are increasingly pushing back and calling for public spaces to remain focused on serving all families rather than advancing divisive social agendas. That is why one of our legislative priorities for the 90th Texas Legislature is to end the use of taxpayer dollars and public property for Pride and LGBT-themed events in schools, libraries, government buildings, and other taxpayer-funded venues.

Texans should not be compelled to subsidize political or ideological activism with their tax dollars. We invite lawmakers and citizens alike to join us in advancing policies that prioritize families, protect children, and ensure that public resources are used for the benefit of all Texans—not to promote a particular worldview.

by Ashley Armstead